From time to time in the world of pseudojournalism, there comes a point when a lack of funds forces one to take stock and reassess one’s place in the world.
Recently the crew at MyThinks has been doing a lot of soul-searching. We began by going back to our core values with this simple question: why do we exist and how does our existence impact on those around us, the community and the wider cosmos?
We were unable to answer that question, so we changed it to: how can we get more clicks?
For some years now MyThinks has delivered quality thinks in a concise and satirical way. We’ve taken it upon ourselves to point out the sheer hypocrisy of National Party and ACT politicians ahead of our own needs to earn tens of dollars from Google advertising. Sure, pointing out that Steven Joyce’s “pretty legal” defence of breaches of the Copyright Act was more ridiculous than, say, a Seymour twerk is important for the fabric of political discourse in New Zealand, but it doesn’t generate the clicks.
In recent weeks the answer to our question became clear to us very, very quickly indeed. We need to be more like Stuff or the New Zealand Herald. We need to have more stories about dogs who can bark the alphabet, or parrots that can utter, on cue, a vast range of expletive-laden poems. We need to feature wall-to-wall Royal Wedding analysis which we can resurrect at any time, particularly if the royal couple announce plans for a visit to New Zealand. Videos of angry motorists. Boobs on bikes. Anything that will up our clicks is on the menu. We might even do what Kiwiblog does and open up our comments section to only the most racists of New Zealanders. Or maybe a couple of guest posts from convicted criminal and tough-on-crime muppet David Garrett. I’ve heard that’s working out pretty well for them.
Sure, wedged in between the dancing badgers and the spiderman racoon there is bound to be the odd mention of National Party policy or Simon Bridges’ latest attempt to criticise the government for trying to do something about the mess they left us in when they won last year’s election. However, Stuff and Granny Herald have proved to the world you no longer have to be a purveyor of quality journalism to get people to browse through your website.
We also thought we could make it look a bit prettier. So we’ve done that too.
Until next time, here are some kittens. #toomuchcuteness